Using make-up in a corporate video production
Incorporating makeup in corporate video production can significantly enhance the overall look and professionalism of your video. Here’s a Aperture Film guide to effectively use makeup for corporate videos:
Natural Look:
Subtle makeup is key. Aim for a natural appearance that enhances features without being distracting.
Use a light foundation to even out skin tone and conceal blemishes. Avoid heavy makeup unless it aligns with your brand’s image.
Preparation:
Cleanse and moisturize the talent’s face before applying makeup. Hydrated skin ensures better makeup adherence.
Use a primer to create a smooth canvas and help makeup last longer.
Concealing Imperfections:
Concealer can hide dark circles, redness, or minor imperfections.
Blend well to avoid visible lines.
Eyes:
Neutral eyeshadows work best. Avoid bold colors unless they align with your brand.
Use mascara to define lashes without clumping.
Eyebrows: Groom and fill in sparse areas subtly.
Lips:
Opt for neutral or muted lip colors. Bold reds or bright pinks may distract viewers.
Use a lip balm to keep lips hydrated.
Contouring and Highlighting:
Subtle contouring adds dimension to the face. Highlight cheekbones, nose bridge, and brow bones.
Avoid overly dramatic contouring; it’s not suitable for corporate videos.
Setting Makeup:
Translucent powder sets makeup and reduces shine.
Use setting spray to lock everything in place.
Male Talent:
Men can benefit from minimal makeup too. Conceal blemishes and reduce shine.
Groom eyebrows subtly if needed.
Avoid Trends:
Stay away from trendy makeup looks that might date your video.
Classic, timeless makeup works best.
Test Before Filming:
Conduct makeup trials before the shoot. Ensure the talent is comfortable and confident.
Test makeup under similar lighting conditions to the shoot.
Makeup should enhance the talent’s appearance without overpowering their natural features. A skilled makeup artist can make a significant difference.
