Guide to Saving Budget While Maintaining Production Standards on a Corporate Video
Planning and Pre-production
Clearly define the video's objectives, target audience, and key messages.
Develop a detailed script and shot list to avoid unnecessary takes on set.
Use in-house talent or employees as on-screen talent to save on casting costs.
Equipment and Location
Opt for a well-lit, suitable location that requires minimal decoration or set design.
Consider renting equipment instead of purchasing high-end gear for a one-time shoot.
Utilize natural lighting whenever possible to reduce the need for expensive lighting setups.
Streamline Production
Limit the crew size to the essentials, such as a director, camera operator, and sound technician.
Schedule the shoot efficiently to minimize overtime costs for the crew.
Capture additional b-roll footage during downtime to add visual interest without additional shooting days.
Edit Wisely
Use cost-effective editing software that still provides necessary features for professional results.
Opt for in-house editing or consider hiring a freelance editor on a project basis.
Avoid excessive use of animated graphics or special effects that can inflate post-production costs.
Sound and Music
Invest in quality microphones during the shoot to minimize the need for extensive audio clean-up in post-production.
Source royalty-free music or consider using a company's original compositions to save on licensing fees.
Ensure a balanced audio mix without the need for costly sound engineering services.
By following these steps and finding creative solutions, you can save on budget while upholding the production standards needed for a high-quality corporate video.
