10 iconic corporate videos through the decades

Let’s explore some iconic corporate videos that have left a lasting impact across different decades:

1. Apple’s “Think Different” Commercial (1997):

   • This legendary commercial celebrates the power of creative thinking. Featuring black-and-white footage of historical figures like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi, it encapsulates Apple’s ethos of innovation and individuality.

2. IBM’s “The Computer Chronicles” (1980s):

   • A pioneering TV series that demystified computers and technology for the masses. It explored emerging trends, software, and hardware, making it an educational and influential corporate video.

3. Microsoft’s “Bill Gates and Jerry Seinfeld” (2008):

   • A quirky and memorable ad campaign featuring Bill Gates and comedian Jerry Seinfeld. It aimed to humanize Microsoft and create buzz around their products.

4. Coca-Cola’s “Hilltop” (1971):

   • Although not strictly corporate, this iconic Coca-Cola commercial brought people together with the famous jingle “I’d Like to Teach the World to Sing.” It remains a symbol of unity and harmony.

5. Nike’s “Just Do It” Campaign (1988):

   • While not a single video, Nike’s “Just Do It” campaign revolutionized sports advertising. The combination of powerful visuals, inspiring messages, and celebrity endorsements made it a game-changer.

6. Dove’s “Real Beauty Sketches” (2013):

   • Dove’s thought-provoking video challenged societal perceptions of beauty. It featured a forensic artist drawing women based on their self-descriptions versus how others described them. The emotional impact resonated globally.

7. Google’s “Parisian Love” (2010):

   • A heartwarming Google Search ad that tells a love story through search queries. It beautifully captures the essence of curiosity, connection, and the role Google plays in our lives.

8. Volkswagen’s “The Force” (2011):

   • A Super Bowl commercial featuring a mini Darth Vader trying to use “the Force” on a Volkswagen Passat. It combined humor, nostalgia, and clever branding.

These corporate videos span decades, genres, and emotions, leaving an indelible mark on advertising and storytelling.